Why On-Premise?
Get the Facts on On-premise Solutions
for Marketing and Transactional Email
Myth: Outsourcing email marketing is my only option.
| Fact: Don't be fooled by the misconception that only outsourcing can provide you with the capabilities and expertise you need to make your programs successful. Thanks to the emergence of powerful and easy-to-use technology solutions like StrongMail, in-house email marketing solutions have become a popular choice for savvy email marketers looking to integrate with other systems and provide a higher degree of relevancy to their recipients. By bringing email marketing in-house you control frequency and delivery all without costly CPM fees. Plus, customer data is safe and secure in your environment. |
Myth: It's easier to build it yourself.
| Fact: Every organization has a core competency and email is ours. Deliverability, segmentation, personalization, and targeting have made email marketing more advanced than ever before. Building the functionality to create effective email campaigns is what we do every day. By choosing StrongMail, you get access to our state-of-the-industry capabilities in products that receive regular updates and new features. Our goal is to let you stick to your organization’s core competency while we power your email needs. |
Myth: I don't have the resources to manage my marketing and transactional email in-house.
| Fact: Managing email marketing in-house is not a manual process. In fact, StrongMail makes it easy and automated. We make it possible to integrate marketing and transactional email so recipient behavior can be considered every time you send, making messages more effective. For StrongMail customers, little time is spent managing technology, which frees your time for activities that drive results. |
Myth: Only outsourced providers can manage deliverability.
| Fact: Effective deliverability is based on outstanding technology and reputation. StrongMail's email solutions are designed to adhere to the technical requirements of ISPs, authentication services and other delivery standards. Our team of deliverability experts know how to get your email delivered and help you create and maintain a respected sender reputation. |
Myth: I don't have a problem with deliverability.
| Fact: Unless 100 percent of your messages get delivered 100 percent of the time, you have a problem with deliverability. And many problems exist without senders or even their hosted providers ever knowing. Our advanced bounce and delivery reporting allows you to easily drill-down to the roots of deliverability issues and their likely causes – even those that aren’t obvious. |
Myth: It's easier to outsource my email marketing technology.
| Fact: Outsourcing may seem like the easier choice, but don't forget to factor in replicating your data, sending it to a third party, waiting for your campaign to launch, and never receiving any more contact from your hosted provider than a large monthly bill. StrongMail offers a wide array of services that make managing email marketing in-house an easy proposition for companies that lack the expertise or internal resources to maintain their own home-grown systems. |
Myth: Managing email in-house requires expertise that we don't have.
| Fact: If you’re using a hosted provider, you already have an internal resource who is managing your email programs and your ESP. Rack space for a sleek new StrongMail server is all you need. Our technical and deliverability experts will provide you with the expertise to set-up and maintain your internal systems on an ongoing basis. |
Myth: I receive accurate metrics and reporting data from my ESP.
| Fact: A recent StrongMail/eec survey found that only 9% of ESPs are confident that they always successfully identify the specific reasons for hard bounces. As one of the key metrics in determining your delivery rate, this is an unsettling statistic. Have you verified the formula that your hosted provider is using to calculate your delivery, open and click rates? Do you get your delivery statistics in real time? With StrongMail, you have complete transparency into granular bounce data, from which you can determine a true delivery metric and use that as the basis for accurate reporting. Plus, you can log into the StrongMail system at anytime to access all the metrics and reports you need to understand and evaluate the success of your campaigns in real-time. |
Myth: Email is not a strategic communications channel.
| Fact: IDC reports that 97,000,000,000 emails are sent every day, making email the most widely used communications channel on the Internet. With millions of organizations incorporating email into their communication mix, the efficiency and effectiveness of the email channel is unsurpassed. If you’re still not convinced that email is not a strategic communications channel, ask the hundreds of customers who cite email as a primary revenue driver for their organization. |
Myth: Dynamic content is too difficult and time consuming.
| Fact: If Leonardo Da Vinci had decided that painting was too difficult, we wouldn’t have the Mona Lisa to enjoy. Likewise, dynamic content may take a little a bit of time to set-up, but the increased response rates are well worth the effort. Plus, StrongMail’s point-and-click tools allow dynamic rules to be created once and used over and over again. |
Myth: It's hard to do targeted, relevant email marketing.
| Fact: Like any direct marketing channel, email is customer data driven. The key to targeted, relevant email marketing is having access to customer data in real time. Only by bringing email in-house do you have access to all your customer data to make segmentation and personalization decisions easy. StrongMail easily connects with your internal systems and provides the tools necessary to leverage the rich customer data you've worked so hard to collect. |
Now you have a choice. We’re here to help.
Learn more about StrongMail’s on-premise solutions for marketing and transactional email. Call (800) 971-0380 or allow us to contact you by completing our web form
