Increase Performance
“Several retailers that send millions of messages at a time say their mailings move at 10,000 to 30,000 messages per hour. I hear tales from retailers who start sending relatively small campaigns (1 million e-mail messages) at 8 a.m. and finish over 12 hours later.”
— Source: ClickZ Experts
Most of us don't send a constant stream of 1,000,000 messages per hour. But when we do need to get email messages out in a hurry, it isn't all that unusual to have performance requirements far exceeding 1,000,000 messages per hour, even if only for a short time.
Unfortunately there are a number events conspiring against our ability to do just that:
- Most outbound email systems are based on 25-year old freeware technology that was never intended for this kind of usage in either scope or scale.
- ISP's and corporate domains have placed "throttling" limits on how many emails they will accept from any one sender in a given time period.
- New regulations and authentication protocols are placing extra overhead on systems that are already struggling with the volume demands.
As these problems continue to fester, more and more emails are stacking up in the delivery queues waiting to get out the door. Fortunately, commercial alternatives are emerging that allow businesses to stay ahead of these demands and thrive in this world of on-line communications.
StrongMail's Approach
StrongMail approaches the problem of increasing outbound email performance with software based on an entirely redesigned MTA (message transfer agent) architecture that provides performance levels of 10 to 100 times that of traditional MTA's.
StrongMail MTA Express includes:
High Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
Asynchronous Memory-based Processing (AMP) for increased throughput, intelligent queue-level load balancing, delivery and real-time optimization.
- Intelligent SMTP Connection Management to remote hosts to optimize connections and queues.
For more information about improving performance with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis