Improve Your Email Marketing

Subscribe to the StrongMail Advisor today:

We value your privacy. We will not rent or sell your email address.

Email Delivery

Authentication and Reputation Support

Email today is about as mainstream as any technology can be, yet the viability of email is continually being threatened by viruses, spam, spoofing, and phishing. All of these threats are shaking the confidence in email as a viable tool for communications and conducting business.

Addressing these threats is in everyone's interest, and email authentication is one of the key technologies that can bring some order to the chaos.  Leading authentication protocols in place or being proposed today, include:

  • SPF
  • Sender-ID from Microsoft
  • DomainKeys from Yahoo
  • DKIM (DomainKeys Identified Mail) from Yahoo and Cisco

Because the industry is still working towards a common solution, there is no generally accepted standard on the receiving end.  Therefore, the burden is on the sender to support all of the authentication protocols that receivers might require, and you need to be prepared to support those standards today.

StrongMail's Approach

StrongMail was the first technology provider to integrate support for all emerging authentication protocols into our outbound email products to simplify compliance with whatever standards are mandated.

Additionally, because authentication standards add overhead to the senders email delivery engine, performance is impacted and, therefore, your ability to get your messages out in a timely fashion.  StrongMail's patent pending performance and optimization technology provides the performance you need to implement authentication while also increasing your message throughput.

StrongMail's authentication related features include:

  • Standards compliance with all the leading authentication, authorization and reputation services that help you comply with spam filters and avoid ISP blocking.

  • High Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.

  • Intelligent, differentiated sending enables you to manage what and how you send email to suit domain policies, protect your brand and reputation, and to ensure the regulatory compliance of your email.

  • Mailbox monitoring enables you to understand the placement of your email - an understanding that is critical to your open and viewing rates.

For more information about improving deliverability with StrongMail Servers, visit our Products section.

Contact StrongMail
Call: (800) 971-0380
Email: info@strongmail.com
Related Resources
Research Reports
White Paper
White Paper Email Authentication: The Time is Now

Implementation strategies to protect your brand and reputation.

“For every percentage point decrease in deliverability, you could be losing tens of thousands of dollars each year. Estimates show that a 5% drop in email delivery rates can cost even a moderate sized e-tailer $1 million per year.”
— Source: Marketing Sherpa, Buyer's Guide to Independent Email Deliverability Firms