Transactional Email
“Businesses will save $2.4 billion using email for customer services, transactions, and statements.”
— Jupiter Research, 2005
Leading e-commerce sites have embraced the need to personalize the user experience on the web and they expect to be able to personalize the email acknowledgements of those transactions as well. Transaction acknowledgements and receipts, when personalized, provide opportunity to create a one-to-one connection with your customers by marketing other products or services that they may be interested in.
Yet the extent of most email personalization today is limited to putting the person's name at the beginning of the email. Providing more extensive message tailoring is difficult for a number of reasons:
- Integrating with the systems that contain the information is difficult
- CRM systems aren't designed for customized email delivery
- Assembling complex messages slows delivery performance
- Difficult to track whether the email was read
- No way of knowing if the email caused an action to be taken
The underlying difficulties that are preventing businesses from personalizing their transactional email are caused by a variety of factors, not the least of which is that organizations are using email delivery technology that is over 20 years old and was never intended for this kind of usage in either scope or scale. Personalized transactional emails require email delivery software that can integrate with the backend data sources and applications, efficiently assemble the messages, and get them to the inbox in a timely fashion.
StrongMail's Approach
StrongMail's email infrastructure software provides a complete set of message delivery, tracking and management capabilities that address today's delivery challenges in a single platform. Additionally powerful data and application integration tools enable the entire customer relationship to be mined to create relevant actionable emails for your recipients.
These capabilities include:
Web Services APIs enable seamless messaging integration for business applications
Dynamic Message Assembly engine for high performance personalized message assembly.
Personalized Tracking Links that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link.
Complete tracking and reporting to measure the effectiveness of the mailings and to take corrective action to enhance results.
High-Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
For more information about personalizing transactional emails with StrongMail Servers, visit our Products section.
Put the Action in Transactional Email