Customer Data Integration
“Businesses will save $2.4 billion using email for customer services, transactions, and statements.”
— Jupiter Research, 2005
Much like ecommerce sites have embraced the need to personalize the user experience, email is taking a decidedly more personalized approach. Email marketers are looking to mine as much information as possible about their recipients to create compelling emails that get read and acted upon. Transaction acknowledgements and receipts, when personalized provide the opportunity to create a one-to-one connection with your customers and the opportunity to suggest other products or services that they may be interested in.
Purchase histories, transactional data, and other customer relationship data is rarely stored in one place. Effective personalized emails require as complete a picture as possible of the entire customer relationship and therefore, require integration with a variety of backend data sources and applications. This is more difficult than it sounds:
- Custom integrations with data warehouses or other data repositories require difficult customization.
- Applications that control needed data (like CRM applications) can be difficult to extract relevant data from.
- Gathering the data and inserting the data into email templates carries a lot of overhead that can drastically slow email delivery performance.
Personalized transactional or marketing emails require email delivery software that can integrate with the backend data sources and applications, efficiently assemble the messages, and get them to the inbox in a timely fashion.
StrongMail's Approach
StrongMail provides a complete set of message delivery, tracking and management capabilities that address today's delivery challenges in a single "rack-ready" appliance. Additionally powerful data and application integration tools enable the entire customer relationship to be mined to create relevant actionable emails for your recipients.
These email integration capabilities include:
Dynamic Message Assembly engine for high performance personalized message assembly.
Personalized Tracking Links that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link.
SOA/WebServices support provides enterprise-wide services for any application requiring high performance email automation for personalization, delivery, tracking, and response management.
Web Services APIs enable seamless messaging integration for business applications
High-Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
For more information about data integration with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis