CRM Integration
“In 2006, $39 billion in sales will be driven through email marketing.”
— Direct Marketing Association, 2005
The last 10 years has seen an explosion in the number of Customer Relationship Management software applications on the market. These applications help us track our relationship with our customers, know what they've bought, what they are likely to buy in the future, and why they continue to buy from us. CRM helps us keep a one-to-one relationship with these customers.
As businesses turn to email as a means to stay in touch with their customers, CRM is the logical place to craft and deliver one-to-one email communications with their customers. The problem is, it's just not as easy as it sounds.
- Delivery performance is limited.
- Email delivery also requires tracking and bounce management.
- Data often resides in other systems.
- Email addresses need to be updated and cleansed over time.
- Personalization adds significant overhead.
- Email standards (authentication protocols, regulations, best practices) are evolving rapidly.
This is placing a tremendous burden on the senders to have the systems in-place and the expertise in-house needed to operate in this new world of online communications.
The underlying infrastructure, upon which most CRM applications depend, is woefully inadequate for the increasingly sophisticated email based communications organizations are doing today. Being able to Integrate with sophisticated email infrastructure software is solving this problem for CRM vendors.
StrongMail's Approach
StrongMail provides a complete set of message delivery, tracking and management capabilities that address today's delivery challenges in a single "rack-ready" appliance. Additionally we have sophisticated API's for integrating with CRM applications and other data sources that bring the full power of sophisticated email services to these applications.
Key StrongMail capabilities include:
SOA/WebServices support provides enterprise-wide services for any application requiring high performance email automation for personalization, delivery, tracking, and response management.
Web Services APIs enable seamless messaging integration for business applications
Dynamic Message Assembly engine for high performance personalized message assembly.
Personalized Tracking Links that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link.
Smart Bounce Management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
Standards compliance with all the leading authentication, authorization and reputation services that help you comply with spam filters and avoid ISP blocking.
For more information about CRM integration with StrongMail Servers, visit our Products section.
Solving the Email Deliverability Crisis