Software Application Integration
“Businesses will save $2.4 billion using email for customer services, transactions, and statements.”
— Jupiter Research, 2005
Competitive advantage comes from many different sources - better technologies, better products, better service and support, more efficient operations - but whatever it is, you need systems that support the way you choose to run your business. Because these software applications support your unique business processes (if they were packaged applications, they wouldn't be unique), they tend to be custom built. Adding email capability to these applications can get tricky. Email-enabling applications requires that you:
- Can meet the delivery performance demands of the business
- Comply with spam filters and avoid having your emails blocked
- Efficiently assemble personalized emails for more effective marketing campaigns
- Automatically generate transactional emails for purchase acknowledgements, shipment notifications, etc.
This is where email infrastructure software comes in. Instead of cobbling together ad hoc pieces of technology needed to manage outbound email delivery, leverage email infrastructure software specifically designed for the purpose.
StrongMail's Approach
StrongMail provides a complete set of message delivery, tracking and management capabilities that address today's delivery challenges in a single "rack-ready" appliance. StrongMail's email infrastructure software provides the underlying email delivery foundation for any email enabled application.
These capabilities include:
Web Services APIs enable seamless messaging integration for business applications
Dynamic Message Assembly engine for high performance personalized message assembly.
Personalized Tracking Links that can be inserted into the Email that enable "click-through" tracking whenever the recipient clicks on the link.
High-Performance MTA software that provides dramatic performance improvements over traditional open-source MTA's.
Smart Bounce Management automates the logging and reporting of bounce messages and eases the burden of correcting the cause of the bounce.
For more information about email-enabling applications with StrongMail Servers, visit our Products section.
Put the Action in Transactional Email