News & Events

StrongMail Expands Strategic Services Practice to Help Email Marketers Drive More Value from Their Programs

Newly appointed industry veterans Ryan Deutsch and Kara Trivunovic to serve StrongMail customers with best-in-class email marketing expertise

Redwood City, Calif., May 26, 2009 – StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced two key appointments to StrongMail's Strategic Services practice that position the division for continued innovation and growth. StrongMail's resident email thought leader Ryan Deutsch has been promoted to vice president of Strategic Services and will lead the division, while Kara Trivunovic, a respected industry veteran and founder of The Email Advisor, has been hired as senior director of Strategic Services.

StrongMail Strategic Services provides StrongMail's clients with a true strategic email marketing partner that is committed to delivering innovative programs and services for achieving business goals while meeting the needs and expectations of end recipients. Demand for StrongMail's strategic services has been clear and apparent through projects executed across a wide variety of clients, including Equifax.

“I've been impressed with the level of experience, expertise and professionalism from StrongMail's Strategic Services team, which has made them an indispensible partner in the success of our email campaigns," said Tracey Andersson, senior director of product management at Equifax. "Since starting to use StrongMail, we have seen a marked improvement in the delivery of our campaigns and the efficiency of getting the work accomplished."

Offering a wide range of strategic and creative services for optimizing email programs, StrongMail has structured its strategic services to help clients identify the best course for accomplishing their email marketing goals without overburdening resources and budget. StrongMail begins each engagement with a detailed assessment of current programs (i.e. content, segmentation, testing and design and copy), after which StrongMail helps develop a future vision for the email channel and provides support for the execution of strategic recommendations.

"Building out our Strategic Services division with two highly respected email marketing experts like Ryan and Kara is another solid proof point of our successful evolution from an email technology company into an industry-leading email marketing solutions provider," said Sam Cece, CEO of StrongMail Systems. "The secret to effective email marketing comes down to having the right technology and the right strategy, and our unique ability to offer both has enabled us to build our business with many of the world biggest brands."

As the head of StrongMail's Strategic Services arm, Ryan leverages more than 12 years of direct marketing experience across multiple verticals. Widely recognized as an email marketing expert and champion of best practices, Ryan is a popular speaker at industry events and is a frequent contributor to multiple industry publications, including MediaPost, DM News, BtoB Magazine and Chief Marketer. Prior to StrongMail, Ryan served as vice president of marketing automation at Premiere Global Services, a global outsource provider of email and business process solutions. In that role, he was instrumental in brokering customer relationships with numerous global brands.

Kara has established herself as an email marketing expert through her prior position as founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel optimization. Prior to launching The Email Advisor, Kara led strategic services for the email division of Premiere Global Services, where she had the opportunity to work with Fortune 500 and Fortune 1000 organizations structuring a variety of custom email education programs, conceptualizing and implementing new and innovative email programs, optimizing contact strategies and developing staffing and budget plans.

More information on StrongMail's Strategic Services can be found at: http://www.strongmail.com/services/strategic-services/

About StrongMail Systems, Inc.
StrongMail Systems provides businesses with commercial-grade, on-premise solutions for marketing and transactional email. StrongMail integrates its proven email delivery, tracking and campaign management software on high-performance servers that are optimized for maximum deliverability. In addition to providing superior control, security and integration capabilities, StrongMail's in-house approach offers companies a more powerful and cost-effective alternative to homegrown or outsourced solutions. Hundreds of companies worldwide rely on StrongMail's solutions to power their mission-critical customer communications. A Silicon Valley company, StrongMail is headquartered in Redwood City, CA, and is funded by Sequoia Capital, Evercore Partners, Globespan Capital Partners and DAG Ventures. To learn more about StrongMail Systems, visit www.strongmail.com.

Media Contact
Kevin Cheng
Eastwick Communications
650-480-4019